Chrysler wins Most Refined Brand by Kelley Blue Blue for the 2013 Brand Image Awards
The traditional luxury brand of non-luxury brands, Chrysler combines an air of confidence with a sense of flair. The result is a lineup and a brand that feel a class above their competitors.
IRVINE, Calif., March 25, 2013 — Automakers learn how in-market new-car shoppers view their brands as the 2013 Brand Image Award winners are announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. These awards, based on an entire year’s worth of consumer perception data from the company’s Brand WatchTM study, honor the automotive brands that have most successfully captured positive consumer attention.
The 2013 Brand Image Awards, presented to the top brands in 13 categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands and models, including important factors driving their purchase decisions while they are in the midst of the shopping process. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury shoppers, non-luxury shoppers and truck shoppers.
“The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book. “While other awards from KBB.com are based on data calculated by Kelley Blue Book experts, the information that comprises the Brand Image Awards comes directly from the opinions of thousands of new-car shoppers over the period of an entire year. The insights gleaned from the Brand Watch study can be an invaluable tool for automaker marketing teams and their agencies.”
For more information on Chrysler visit Prince Frederick Chrysler Dodge Jeep at 265 Solomons Island Road Prince Frederick, MD 20678.